Facebook marketing Millions of businesses, big and small, connect with people on Facebook
Make connections that matter.
2.7 billion people use Facebook every month1 to connect with friends and family and to discover things that matter. Find new customers and build lasting relationships with them.
Accomplish your business goals.
No two businesses are alike. That’s why Facebook is built to help your business meet its specific goals.
Facebook isn’t new, and neither is the idea that every business needs a Facebook presence.
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However, a lot has changed since Facebook first entered the marketing scene. Today, the world’s largest social network can do things many of us would never have dreamed of 10 years ago: host 360-degree videos, sell products via a chatbot, or even serve as a top news source for two-thirds of the adult population.
It’s not only the sheer number of people but the amount of our attention Facebook owns. Globally, the average user spends almost an hour per day on Facebook. Considering the average person sleeps eight hours a day, that means about 7% of our waking hours is spent with our eyes glued to the social network.
Types of Facebook Ads
Facebook lets you choose from four main ad types.
Image Ads
Static image ads are ideal for driving traffic to your website.
They must be in JPG or PNG format, and the headline shouldn’t exceed 40 characters. Since you only have 125 characters for the main message, they’re best for clear and concise calls to action (CTAs).
Video Ads
With video ads, you can showcase a product, promote customer testimonials, or boost your brand. Video posts, in general, have a 6.09 percent engagement rate on Facebook, which is impressive, but you’ll lose viewers if it’s a poor-quality video with an unclear message.
Carousel Ads
With carousel ads, people can scroll through a host of images to see the same product from multiple angles.
While this is great for e-commerce, carousel ads aren’t ideal for showcasing different products or listings e.g., properties in real estate marketing.
Collection Ads
Image collections are great for showing products in your e-commerce store, but as with image ads, you’re limited to a short headline and a 125-character primary message, so they’re not suited for conveying much information.
The ad type you choose depends largely on your campaign goal. For example, an image is great for driving home a visually compelling CTA, whereas videos are useful for engaging audiences.
There’s no set cost for Facebook Ads, either. Since you bid on ad slots across the platform, how much the ad costs depends on how much you’re willing to pay to secure the slot you want.
Steps to Start Facebook Marketing
To use Facebook Ads, it’s best if you set up a Facebook Page for your business if you don’t already have one. Set one up by heading here.
Access Ads Manager
First, you need to access Ads Manager.
Ads Manager is the “hub” to create, manage, and track Facebook Ad campaigns. You can log in here.
Choose Your Ad Objective
Next, determine what you want from your campaign by setting your ad objective. There are three categories to choose from:
1. Awareness Goals
brand awareness
reach
2. Consideration Goals
traffic
engagement
app installs
video views
lead generation
messages
3. Conversion Goals
conversions
catalog sales
store traffic
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